Why breakfast matters
Among Marriott’s many guest touchpoints, breakfast stands out as a strategic focus. From grab-and-go options to lavish buffets, breakfast is more than a meal—it’s a key driver of guest satisfaction.
Recent research underscores this importance:
-91% of guests prefer in-hotel breakfast for its convenience and quality
-83% consider breakfast essential to a positive hotel stay
-65% choose hotels based on breakfast offerings
For hospitality leaders like Marriott, these numbers highlight that a strong breakfast experience isn’t just expected—it’s a competitive advantage.
A fresh take on breakfast training
Enter Global Swiss Learning with its blended learning approach, designed to modernize vocational training while still maintaining Swiss quality standards. Recognizing the value of industry expertise, GSL collaborated with Marriott to launch a specialized breakfast education pilot in hotels across Europe, the Middle East, and Asia. The goal: to upskill breakfast chefs with practical, high-impact training that enhances both guest satisfaction and introduces sustainable kitchen practices.
The results?
-Chefs gave the training an outstanding 4.8/5 rating
-They described the training as user-friendly, motivational, and directly applicable to their daily work
-Many reported preferring it over previous training programs and appreciated its hands-on, real-world relevance
-There was an approximately 20% increase in kitchen knowledge and skills among all chefs enrolled in the program
What's next?
As travelers’ expectations rise, Marriott is meeting the moment by investing in the people behind the scenes—its chefs. This pilot is just the beginning. With scalable training models and measurable success, the stage is set for wider implementation across regions. In the future of hospitality, one thing remains clear: exceptional guest experiences often begin with breakfast, and the people who prepare it. With forward-thinking partnerships like this, the industry is transforming.
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